Media Coverage

Activities will be published before, during, and after the exhibition, including:

Advertising in official state newspapers and specialized magazines.
Distribution of the official exhibition guide to officials, Iraqi ministries, and the specialized public.
Publishing the exhibition schedule on international agencies to attract the largest number of interested visitors.
Conducting a promotional campaign in many streets and squares three months before the exhibition.
Publishing on social media platforms and the official websites of participating ministries.

Comprehensive Marketing Campaigns to Reach Specialists

To reach business professionals and commercial markets (local and international)

Outdoor

Billboards in key locations throughout Iraq (more than 200 billboards).
Radio ads on major stations.
Place-based media ads to target a specialized audience.
Placing advertisements at the headquarters of sponsoring and supporting government agencies.

Digital

Third-party marketing campaigns.
Targeted email campaigns for specific individuals with relevant USPS.
Paid advertising (search engines and social media) for local and international businesspeople and traders.
Dedicated social media campaign.
Retargeting potential visitors on Facebook, X, LinkedIn, and Instagram.

Other

SMS/WhatsApp campaigns.
Media partnerships.
Promotional materials for exhibitors.
Promotional materials for speakers.
Influencer marketing.
Geofencing marketing (competitor events and key locations).

How Do We Reach Our Visitors?

Our marketing team has developed a 360-degree approach, covering a variety of digital and physical channels to market the The 11th Iraq Energy Expo & Conference for (Electricity – Oil – Gas – Renewable Energy)

Outdoor Billboards

WhatsApp Campaigns

Digital Ads

Radio

Email Campaigns

Website Campaigns

Newspaper Campaigns

SMS Campaigns

Social Media